The development history of advertising player has been ten years. Since the launch of the first LCD advertising machine, it has created a large number of well-known media companies. It has experienced the development of a stand-alone era from VCD-DVD discs to CF cards. In recent years, it has entered the era of network interaction.
The advent of the era of interaction, that is, from that period, China's advertising machine market has truly entered the era of human-computer interaction. Therefore, LCD advertising machines appeared. In addition to adding the fun of human-computer interaction, it also comes with a device with a coupon printer, so that the audience can visit many merchants through the device and select discount information in the merchants while entertaining. To print the coupon. The emergence of this advertising player has realized a win-win situation for businesses and consumers. This is the earliest human-computer interaction model in the digital signage industry. As a pioneer in the development of network interaction, coupon advertising machine is the cornerstone of the development of network advertising machine interaction, and has a decisive significance in the history of advertising machine network interaction.
The interactive technology of the advertising player continued to introduce new ones after the end of the Expo. After that, the two-dimensional code, NFC technology, Bluetooth technology, RFID technology, somatosensory technology, and LBS technology brought the human-computer interactive advertising player to the climax of the interactive mode. In the future, we can use NFC technology, this short-range wireless communication technology, through short-distance (within ten centimeters) high-frequency wireless communication technology, non-contact point-to-point data transmission between electronic devices. With just one touch, the pictures on the mobile phone can be transferred to the LCD screen of the advertising machine. Similarly, we can also transfer the discount information on the large screen to the mobile phone for storage. We can also use somatosensory technology to turn the advertising machine into a "somatosensory fitting mirror". The eDoctor fitting mirror covers the ordinary fitting mirror function, turn-around fitting function, and multimedia information publishing function. The perfect combination of display technology provides customers with a high-quality fitting experience, as well as simple management services for managers. As long as the fitter stands in front of a large screen with a "smart chip" implanted, he can put all the virtual garments on his body and naturally "wear" on himself, using the human body tracking and recognition technology and 3D technology to achieve 1 minute Lightning change speed of a hundred sets of clothes. Effectively stimulate consumers' desire to buy, thereby bringing huge business opportunities and profits to businesses.
The future development of the network interactive advertising machine is still very long, the industry research and development personnel are intensively developing the application of the advertising machine. The advertising machine market has unprecedentedly huge development prospects. Looking forward to the development trend of LCD advertising machines in 2013, the research believes that although the domestic digital signage market started not too late, the early market development was slow, so its market explosion period and product network development period are highly coincide. This has also led to the emergence of a serious vacancy in the early market expansion of stand-alone products in the domestic advertising machine market. For the international market, the stand-alone stage and the network stage are two distinct development levels. The domestic market is currently showing a development trend of two products going hand in hand.
On the other hand, the formation of a fully market-oriented business environment in the domestic market takes a long time later than in Western developed countries. The stage of market competition is also significantly later than that of Western countries. This determines that LCD advertising players have more dispersed economic organizations in the domestic society: department stores, services, catering, manufacturing and other fields have such characteristics. The existence of a large number of small and dispersed social production and service units determines that a large number of stand-alone advertising machine products still have a large market. Therefore, no matter from the perspective of high-end customers or mass low-end customers of stand-alone LCD advertising products, the price of digital signage LCD advertising players is currently at a high level. Among them, the decisive role is the price of the display device itself and the cost of various differentiated designs. In the future, further reducing the selling price of the stand-alone digital signage advertising player will be the key to whether the product can be quickly popularized. Therefore, in the digital signage market in the future, LCD advertising players will shine.
