In fact, concepts similar to smart hardware have been available for more than a decade, and then they have been developing tepidly. Until the first two years, Google began to get involved in smart homes, and the Internet of Things gradually matured and suddenly became "smart". The two words are beginning to flood people's attention, and new products such as smart wear, smart home, and smart health have impacted and subverted the traditional market.
The smart hardware market is skyrocketing, with a domestic share of 30 percent
The global smart hardware has made great progress. The total data of AVC's intelligent hardware omni-channel promotion shows that in 2015, the global retail volume of intelligent hardware was 130 million units, and the quarterly retail volume showed a steady growth trend.
Among these 130 million units, smart wearable products accounted for the majority, accounting for 59 percent of the total, smart home products accounted for 31 percent , and smart health products accounted for 10 percent .
China accounts for 32 percent of the global smart hardware retail market, with a market size of 42.21 million units, of which smart wearable products still account for 56 percent of the market share, smart set-top box products account for 29 percent , and smart home products account for 10 percent , Smart health products account for 5 percent .
Smart wear is dominated by wristbands, the homogeneity is serious
The global smart wearable market is huge. According to AVC smart hardware retail sales, the global smart wearable market reached 77.87 million units in 2015. In the four quarters of 2015, the market size in the fourth quarter exceeded 20,000 Ten thousand, breaking through the historical limit.
Among the 77.87 million smart wearable products, the Chinese smart wearable market accounted for 30 percent of them, with a scale of 23.81 million. In the domestic smart wearable market brand structure, Xiaomi, which launched the bracelet in July 2014, occupies the first place in China Brand share accounted for 40 percent , Apple accounted for 9 percent , 360 company accounted for 6 percent , Lexin, Ivy accounted for 3 percent , and various other large and small brands accounted for 39 percent , and there was no one in total. Xiaomi is high.
As an emerging industry, the product structure of the smart wearable market is still relatively simple. Smart bracelets account for 58 percent of the market, smart watches account for 40 percent , and other categories of products only account for 2 percent . You can find wristbands (bands). , Watches) products occupy 98 percent of the market.
The launch of smart bracelets such as Nike FuelBand, Fitbit, and Jawbone up has not only promoted market development, but also limited the thinking of followers to a certain extent. The AVC smart hardware online retail monitoring data found that in 2015 In January of 2009, the share of bracelet products equipped with screens accounted for about 27 percent , and by the end of 2015, it had risen to 45 percent , and the proportion showed a relatively obvious upward trend. This also shows that the "homogenization" of smart wearable products is increasing. The more serious.
The Xiaomi Mi Band has achieved great results in just over a year. It is reported that in 2015 Mi Band sold 12 million units, which is a staggering number. Driven by the rapid "get rich" interests, many large and small Of manufacturers have entered the smart wearable industry, but for such a new industry, where technology, talent, and innovation are still immature, the inevitable result of rapid development is homogeneity.
Break the chaos in the industry, urgently need to innovate and formulate industry standards
Now that people's living conditions are getting better, more and more people are beginning to pay attention to the problem, and many people are starting to exercise after leisure, and smart wearable products are becoming more and more popular as auxiliary equipment for running and fitness, not only Young people chasing fashion, many middle-aged and elderly people have also become fans of such smart wearable products. However, as more and more companies enter the market, the smart wearable industry has also begun to become a mixed bag.
Judging from the current market situation, upstream component manufacturers of smart wearable products have responded positively. Manufacturers including chip design, small-size panels, radio frequency technology, sensors, etc., have launched solutions specifically for wearable devices. The downstream brand developers are mostly small entrepreneurial enterprises, with a high degree of dependence on solution vendors, and lack of RD and technical support themselves. Therefore, it is difficult to match the needs of downstream developers with the solutions provided by upstream manufacturers, leading to a break in the industrial chain, which affects the further development of technology. In addition, there is a lack of large-scale leading companies in the country to take the lead in integrating the industrial chain, while emerging start-up companies lack the corresponding financial, technical strength and brand appeal to build an ecological chain on their own.
A while ago, it was reported that FitbitFlex and UP bracelets have inaccurate measurement steps, large heart rate errors, and weak battery life. Not only foreign brands, but Xiaomi bracelets have also been exploded many times. The monitoring data and actual deviations are large. Problems, as well as the radiation of various children's bracelets, a series of chaos are not only the functional defects of smart wearable products, but also the lack of industry standards.
For enterprises, the lack of standards will make it difficult for wearable devices to expand into social hot spots such as medical care, elderly care, and child tracking and positioning, which directly restricts the rapid development of the market. Since wearable devices need to be worn by users for a long time, the safety and quality of wearable devices inevitably become important factors affecting their popularity. For users, the safety of wearable devices, batteries, power adapters, wireless connections, electromagnetic compatibility, and the use of hazardous substances require comprehensive certification and evaluation to minimize possible harm to users. At the same time, issues such as the accuracy of basic data and software defects are worth considering, especially implantable products, which directly affect human health and need to be regulated by industry standards.
In addition, not only industry standards, but also professional testing organizations need to be built to ensure the safety of smart wearable products. Professional testing organizations can not only perform functional testing in terms of product hardware, but also start with professional functional testing. Specific functions can achieve more in-depth professional testing, which can also promote relevant standards and system specifications in this functional area.
